Assignment: Deliver an integrated campaign – a big idea
that solves a problem and is executed across multiple mediums (in this case, 3 mediums of your choosing).
that solves a problem and is executed across multiple mediums (in this case, 3 mediums of your choosing).
Collaborators: Brittany Reid & Talaya George
Our 3 mediums of choice were boxed packaging, an in store display, and a catalogue.
The packaging involved kits with items specialized to specific needs, like going through a breakup or dealing with a hangover, along with instruction cards on how to use them. A second form of packaging we did was a DIY kit, which contained items needed for college students to make their lives easier, like a do-it-yourself coffee maker.
Our catalogue medium was created to encourage college students, and give them more tips on how to survive this chapter of their lives. We kept the tone humerus yet helpful with tips like "go to campus activities, but only if there is free food."
